WhatsApp Business Setup Guide for Moroccan Salons

Why WhatsApp Business for salons?

For salons in Morocco, WhatsApp Business is a game-changer:

• 98% of customers are already on WhatsApp
• Easy appointment booking without external apps
• Automatic reminders reduce no-shows
• Integrated payment processing
• Customer loyalty through personalized messaging

Prerequisites

• A salon business with WhatsApp presence
• A phone number dedicated to your salon
• Access to your phone's WhatsApp account
• A computer (for WhatsApp Web/Desktop)

Step 1: Switch to WhatsApp Business

On your phone:

1. Download WhatsApp Business (separate from regular WhatsApp)
2. Open the app and verify your phone number
3. Choose your business category: "Beauty & Wellness" or "Salon"
4. Fill in:

• Business name: "Your Salon Name"
• Description: "Hair & Beauty Salon in Marrakech"
• Website: (optional)
• Business email: salon@email.com
• Address: Your salon location
• Phone: Your business number
• Hours: Opening hours (e.g., 9am-8pm)

Create your business profile:

• Profile picture: High-quality salon logo or entrance photo
• Bio: "Expert hair and beauty services in [city]. Book now! 💇‍♀️✨"
• Links to website, booking page

Step 2: Set up your messaging profile

Enable key features:

Quick Replies: Create templates for common questions

• "What are your hours?" → "We're open 9am-8pm daily"
• "Do you have availability?" → "Check our calendar: [link]"
• "What's your cancellation policy?" → "Cancel up to 24 hours before for free"

Greeting message: Auto-reply when WhatsApp receives a message

Hi! Welcome to [Salon Name]. 

Our team will respond within 30 minutes. 

For instant booking, visit: [booking-link]

Services offered: Haircuts, Color, Treatment, Nails 💅

Away message: Set when closed

Thanks for reaching out! We're currently closed. 

⏰ Open tomorrow at 9am

We'll get back to you first thing in the morning! 😊

Step 3: Set up your service catalog

WhatsApp Business allows you to create a digital catalog:

1. Open WhatsApp Business → Menu → Tools → Catalog
2. Add your services with:

• Service name (e.g., "Basic Haircut")
• Description (e.g., "Professional cut + wash")
• Price (e.g., "150 DH")
• Images (high-quality photos)
• Availability status

Example catalog structure:

Hair Services

• Basic Haircut: 150 DH
• Premium Cut + Style: 250 DH
• Coloring (Full Head): 400 DH
• Hair Treatment (30 min): 200 DH

Beauty Services

• Facial Cleansing: 180 DH
• Threading (Face): 80 DH
• Manicure: 120 DH
• Pedicure: 150 DH

Packages

• Bride Preparation Package: 2500 DH
• Monthly Loyalty (4 visits): 500 DH

Step 4: Enable payment collection

If integrated with Wasel or WhatsApp Business API:

Set up your payment account (bank transfer or mobile money)

Create payment options:

• Cash payment at salon
• Bank transfer
• Mobile money (Maroc Telecom, Orange)
• Credit/debit card

Add payment request to booking confirmation:

Your appointment is confirmed! 

💇 Basic Haircut | 150 DH
📅 Tomorrow, 2:00 PM
💇‍♀️ With Fatima

Pay now to secure: [payment-link]
Or pay at salon.

Step 5: Create appointment booking workflow

Booking flow:

Customer: "I want to book a haircut"

Salon (automated):

Perfect! 💇

What service? 
- Basic Haircut (150 DH)
- Premium Cut + Style (250 DH)
- Color + Cut (400 DH)

Customer: "Basic Haircut"

Salon:

Great! When would you like?

Available tomorrow:
- 10:00 AM
- 2:00 PM
- 4:30 PM

Or choose another day [link to calendar]

Customer: "2:00 PM tomorrow"

Salon:

Confirm your booking? ✅

💇 Basic Haircut | 150 DH
📅 Tomorrow, 2:00 PM  
👩‍💼 With Fatima

Pay now: [link] or at salon
Reply YES to confirm

Step 6: Set up automated reminders

Using Wasel or WhatsApp Business API:

24-hour before:

Hi Sarah! 

Reminder: Your appointment is tomorrow at 2:00 PM 

💇 Basic Haircut with Fatima
📍 Downtown Salon, Gueliz

👍 React to confirm
🚗 Reply if running late
❌ Need to reschedule?

1 hour before:

Your appointment is in 1 hour! ⏰

Still coming? 
👍 Yes | 🚗 Running late | ❌ Can't make it

Step 7: Collect feedback post-visit

After appointment:

Thank you for visiting Sarah! 

How was your experience?
⭐️⭐️⭐️⭐️⭐️ (tap to rate)

Share feedback: [link]

💝 Book your next appointment: [link]

Step 8: Train your team

Responsibilities:

• Check WhatsApp every 30 minutes during business hours
• Respond to booking requests within 1 hour
• Confirm appointments the day before
• Handle cancellations gracefully
• Collect feedback and follow up on complaints

Best practices:

• Use consistent greetings and sign-offs
• Include emojis for visual clarity
• Keep messages concise (under 160 characters when possible)
• Use natural language (not robotic)
• Personalize when possible (use customer name)

Step 9: Monitor performance

Track these metrics:

Common challenges and solutions

Security and privacy

• Don't share customer data without consent
• Encrypt sensitive information (payment details, medical history)
• Inform customers why you collect their data
• Comply with WhatsApp policies (no spam, no harassment)
• Train staff on data protection

Next steps

1. Switch to WhatsApp Business on your phone
2. Create your catalog with services and prices
3. Set up quick replies for common questions
4. Create a booking workflow (manual or automated)
5. Train your team on best practices
6. Launch with a pilot group (20-30 customers)
7. Measure results (response time, no-show rate)
8. Scale to all customers and optimize based on feedback

Conclusion

Setting up WhatsApp Business for your salon is straightforward and doesn't require technical expertise. The key is consistency, quick response times and clear communication.

Wasel automates much of this process, allowing your team to focus on delivering great service while the system handles confirmations, reminders and feedback collection.

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Do I need WhatsApp Business or regular WhatsApp?", "acceptedAnswer": { "@type": "Answer", "@language": "en", "text": "WhatsApp Business offers better tools for salons: quick replies, business hours, catalog, labels and analytics. It's free and more professional." } }, { "@type": "Question", "name": "Can customers pay through WhatsApp?", "acceptedAnswer": { "@type": "Answer", "@language": "en", "text": "Yes, if integrated with a payment solution. You can send payment links via WhatsApp that customers tap to pay securely." } }, { "@type": "Question", "name": "What if a customer books but doesn't respond to reminders?", "acceptedAnswer": { "@type": "Answer", "@language": "en", "text": "Keep the appointment. If they no-show, reach out afterward to understand why and offer rescheduling. Build context for future interactions." } } ] }